WINEXX Corporation
Prepared by WINEXX Corporation Veronica Santos
Prepared for AMA Renovations Maria Karla Espinosa
Report period July 1 – 31, 2026 Month 3 · Google Ads
Google Ads Google Business Profile Month 3 · July 1 – 31, 2026
AMA Renovations
Advertising Performance Report · Campaign AR-Leads-Search
219
Clicks
website visits
3,640
Impressions
searches reached
6.02%
CTR
above benchmark 4–6%
CA$3.24
Avg. CPC
61% below market max
📊 Key metrics · Google Ads
July 1–31, 2026
Paid clicks
219
direct website visits
Impressions
3,640
searches reached
CTR
6.02%
benchmark: 4% – 6%
Avg. CPC
CA$3.24
market ceiling: $8.33
Total investment
CA$709.49
full reporting period
Impression share
14.05%
down from 14.96% in June
🔨 Fence Ad Group
Impressions1,464
Clicks113
CTR7.72%
Avg. CPCCA$3.12
CostCA$352.77
Conversions1
🛁 Bathroom Ad Group
Impressions2,176
Clicks106
CTR4.87%
Avg. CPCCA$3.37
CostCA$356.72
Conversions0
💡 July consolidated the campaign's market position with a CTR of 6.02%, still above benchmark. Budget was reduced (CA$709 vs CA$912 in June), resulting in fewer clicks and impressions, but CPC remained stable at CA$3.24. The Fence group continued leading with a 7.72% CTR and delivered 1 conversion. Bathroom held steady above the 4% benchmark floor at 4.87% CTR.
🎯 Performance vs. benchmarks
Compared to GTA home renovation market
Industry (min / max) vs. Ama Renovations
CTR (%)
4%
6%
6.02%
Avg. CPC (CA$)
$3
$8.33
$3.24
Top of page (%)
30%
50%
46.93%
Industry (min)
Industry (max)
Ama Renovations
CTR
6.02%
Benchmark: 4% – 6%
Above range
Avg. CPC
CA$3.24
Benchmark: $3 – $8.33
61% lower
Top of page
46.93%
Benchmark: 30% – 50%
In range
📊 All 3 key indicators remain within or above industry benchmarks in Month 3. CTR at 6.02% exceeds the benchmark ceiling. CPC at CA$3.24 stays 61% below the market maximum. Top of page rate at 46.93% is within the upper end of the benchmark range.
📅 Month over month
June vs. July 2026
Month 2 · June
CTR
6.59%
Top of page
52.76%
Imp. share
14.96%
−9% CTR
→
−11pp position
→
−6% imp. share
→
Month 3 · July
CTR
6.02%
Top of page
46.93%
Imp. share
14.05%
⚡ Quality metrics saw moderate declines due to the budget reduction (CA$709 vs CA$912 in June). Despite the smaller budget, performance remained above benchmark across all indicators. CTR still exceeds the industry ceiling of 6%.
📋 3 month campaign summary
May to July 2026
Month 1 · May
Clicks
315
Impressions
6,316
CTR
4.99%
Cost
CA$870
Leads
3
Campaign launch
→
Month 2 · June
Clicks
280
Impressions
4,252
CTR
6.59%
Cost
CA$912
Leads
1
New ad group (learning phase)
→
Month 3 · July
Clicks
219
Impressions
3,640
CTR
6.02%
Cost
CA$709
Leads
2
Budget adjustment
3 Month Total: 814 clicks · 14,208 impressions · CA$2,491 invested · 6 leads
📍 Google Business Profile
3 month trend · May to July 2026
May 2026
91
▲ +28.2% vs May 2025
Campaign launch impulse
● Search Desktop 44%
● Maps Mobile 22%
● Search Mobile 19%
● Maps Desktop 15%
June 2026
83
▼ −11.7% vs Jun 2025
Stabilization period
● Search Mobile 35%
● Search Desktop 33%
● Maps Desktop 17%
● Maps Mobile 16%
July 2026
105
▲ +29.6% vs Jul 2025
Growth and lead generation
● Search Desktop 43%
● Search Mobile 34%
● Maps Desktop 13%
● Maps Mobile 10%
📞
Lead Generated via GBP · July 2026
The increased profile visibility generated a qualified lead who contacted AMA Renovations via phone call to request a quote. Prospects discover AMA through paid search, then engage through the Business Profile. First GBP attributed phone lead.
Total views
279
May to July 2026
May growth
+28.2%
Post launch impulse
July growth
+29.6%
Highest monthly gain
Phone lead
1
GBP attributed call
📈 The Google Business Profile shows a clear 3 month trajectory driven by Google Ads. May delivered the initial impulse with 91 views (+28.2%). June stabilized at 83 views. July delivered the highest viewership at 105 views (+29.6%), confirming the campaign's sustained impact on brand visibility. Total: 279 profile views across 3 months. Google Search consistently drives 65 to 77% of all profile discovery.
🏆 Competitive position
July 1–31, 2026
Campaign overall · Impression share
Impression Share
bathfitter.com
29.88%
homestars.com
17.92%
AMA Renovations
14.05%
jiffyondemand.com
11.72%
lukasrenovation.com
11.17%
Top of Page Rate
quickfencerepair.ca
94.72%
bathfitter.com
87.88%
fencesquad.ca
86.09%
jiffyondemand.com
85.40%
AMA Renovations
46.93%
🔨 Fence Ad Group
Impression Share
homestars.com
42.33%
jiffyondemand.com
39.40%
fencesquad.ca
34.40%
quickfencerepair.ca
24.74%
AMA Renovations
21.07%
Top of Page Rate
quickfencerepair.ca
94.72%
jiffyondemand.com
86.33%
fencesquad.ca
86.09%
captainhandy.ca
85.52%
AMA Renovations
51.99%
🛁 Bathroom Ad Group
Impression Share
bathfitter.com
40.73%
lukasrenovation.com
15.22%
bark.com
11.90%
AMA Renovations
11.50%
eurorenovations.ca
11.09%
Top of Page Rate
bathfitter.com
87.88%
refresh-your-bath.com
86.26%
homedepot.ca
84.62%
eurorenovations.ca
80.04%
AMA Renovations
43.55%
🏅 Fence: AMA at 21.07% impression share with 51.99% top of page rate, competing with 4 established brands above. Bathroom: AMA at 11.50% impression share, positioned as a strong mid-tier competitor. Both ad groups compete effectively against established GTA brands while maintaining cost-efficient positioning.
🗺 Geographic reach · GTA city performance
May to July 2026
Lake Ontario Conversion city Active city Untracked conversion 2 Markham 42 clicks · 560 impr · 7.50% CTR 1 Oshawa 20 clicks · 6.12% CTR *not tracked in Google 1 Greater Toronto Area 342 clicks · 5,121 impr · 6.68% CTR 1 Etobicoke 21 clicks · 5.12% CTR Toronto 255 clicks · 5,582 impr · 4.57% CTR Vaughan 34 clicks · 7.39% CTR Milton 14 clicks · 10.94% CTR Newmarket 14 clicks · 8.48% CTR Ajax 14 clicks · 6.83% CTR Burlington 16 clicks · 5.86% CTR Richmond Hill 10 clicks · 4.39% CTR
📍 Markham leads with 2 quote requests and the strongest conversion record across the campaign. Oshawa generated 1 appointment in May (not tracked in Google Ads). GTA and Etobicoke each contributed 1 conversion. Of 6 total leads across 3 months, 4 requested quotes. Highest CTR: Milton (10.94%), Newmarket (8.48%), Markham (7.50%), Vaughan (7.39%). Volume leaders: GTA (342 clicks) and Toronto (255 clicks) represent 73% of all campaign clicks. 18 GTA municipalities reached.
GTA cities
18
reached in 3 months
GTA + Toronto
73%
share of all clicks
Total leads
6
3 appointments confirmed
Best CTR city
10.94%
Milton
🏅 Month 3 milestones
Key wins delivered this month
6.02%
CTR maintained
above benchmark for 3rd month
2
Leads generated
mobile form + GBP phone call
105
GBP views
highest monthly viewership
📱
Mobile conversion
Website update validated with first mobile form submission
📞
First GBP lead
Phone call via Google Business Profile, first of its kind
🌆
18 GTA cities
Campaign now active across 18 municipalities in 3 months
💰
Budget on plan
CA$709 invested, stable CPC at CA$3.24 despite reduction
6 total leads · 18 GTA cities · First GBP phone call · Mobile conversion confirmed · CTR above benchmark 3 months in a row Month 3 confirmed the campaign's market presence. Above benchmark CTR maintained. First GBP phone lead generated. Both ad groups live and competing across 18 GTA cities.
🎯 Campaign objectives
Month 3 · July 2026
001Achieved
Online visibility
3,640 impressions across 18 GTA cities
CTR 6.02% above industry benchmark
Top of page rate at 46.93%, within benchmark
105 GBP views, highest monthly viewership
002Achieved
Lead generation
1 Google Ads conversion via mobile form
1 GBP phone lead, prospect requested quote
Website update improved mobile UX
Fence CTR 7.72%, strongest in campaign
003Achieved
Cost efficiency
CA$709 invested within CA$23/day plan
CPC at CA$3.24, 61% below market max
Bathroom CTR 4.87%, above benchmark floor
39 negative keywords added, protecting budget
🚀 Next steps · Month 4
01
Monitor search terms
39 search terms were added as negatives in July. Continue weekly reviews to protect budget from low intent, competitor, and irrelevant queries. Expand the negative keyword list based on incoming search term data to maintain traffic quality.
02
Optimize city targeting
Pause or reduce investment in cities showing low CTR and no conversion potential (Richmond Hill, Oakville, Pickering, Aurora, Halton Hills). Focus efforts on high CTR cities like Milton (10.94%), Newmarket (8.48%), Markham (7.50%), and Vaughan (7.39%) where engagement signals stronger conversion potential.
03
Monitor UX after site migration
With the website migrating from a one page to a multi page HTML structure, the next step is to closely monitor mobile and desktop user experience. Track bounce rates, session duration, and form submission rates to ensure the new structure maintains or improves the conversion path for visitors arriving from ads.
04
GBP optimization
With GBP views at their highest (105) and the first phone lead generated, continue posting updates, photos, and service highlights to the Business Profile to capitalize on the growing visibility and encourage more direct inquiries.
Executive summary · Month 3: Campaign market presence confirmed
Above benchmark CTR maintained. First GBP phone lead generated.
Both ad groups live and competing. 18 GTA cities reached across 3 months.
✓219 clicks at CA$3.24, 61% below market max
✓CTR 6.02% above the industry benchmark
✓2 leads generated: mobile form + GBP call
✓Website update validated with mobile conversion
✓105 GBP views, highest monthly viewership
✓6 total leads across 3 months of campaign
Winexx Corporation © 2026